The flip-flop trend has taken the fashion world by storm, and Havaianas is leading the charge! But who would've guessed that these casual, rubber sandals would be the must-have footwear of the season?
According to the Lyst Index, Havaianas' Top flip-flops dominated the third quarter of 2025, securing the title of the hottest shoe. This trend was so popular that it even helped Havaianas outshine other footwear giants. The report, covering July to September, reveals a surge in interest for this iconic Brazilian brand, with its signature flip-flops topping the charts.
And here's where it gets interesting: Saint Laurent, a luxury fashion house, secured the second hottest product spot in Q3 with its Le Loafer. This is a significant shift, as Saint Laurent claimed the number one hottest brand position for the first time. Lyst noted a remarkable 66 percent average monthly increase in searches for this French brand's loafers.
The Row, known for its understated luxury, also made a splash. After their flip-flops stole the show in Q2, their Eel loafer became the fourth hottest product in Q3, proving their staying power.
Nike, a sportswear giant, secured the last two spots on the hottest shoes list for Q3. Their collaboration with Jacquemus on the Moon shoe landed at number seven, while the Swoosh's Shox TL sneakers followed closely at number eight. Lyst attributes Nike's strong performance to its new CEO, Elliott Hill, who has refocused the brand on performance, innovation, and strategic collaborations, such as the Skims collection.
Emma McFerran, Lyst's CEO, offered insight into the consumer mindset, stating, "Shoppers want to feel confident in their choices." This trend reflects a conscious shift towards intentional shopping, where customers seek versatile pieces and gravitate towards brands with a distinct identity.
The Lyst Index, a highly regarded quarterly fashion ranking, bases its results on a comprehensive formula. It analyzes the behavior of 160 million shoppers, tracking their searches, product views, and sales, both on and off the platform. Additionally, it monitors social media engagement and mentions worldwide over a three-month period to gauge brand and product popularity.
