Imagine being an influencer and receiving the ultimate validation from none other than Hailey Bieber herself—a moment so surreal it leaves you speechless. But here's where it gets even more exciting... Perth-based influencer Jacquie Alexander experienced just that at the Sydney launch of Hailey’s beauty brand, Rhode, now available in Australian Mecca stores for the first time. And this is the part most people miss: as Jacquie filmed Hailey walking past her at the VIP event, the supermodel stopped, recognized her, and said, ‘Hi, how are you? I love your videos.’ Controversial question: Does this prove that even A-list celebs are just as obsessed with social media as the rest of us?
The interaction sent Jacquie into a whirlwind of emotions, later sharing a video where she admitted she was ‘going to cry,’ captioning it with a playful ‘someone check on me.’ Her fellow influencers and friends flooded the comments with excitement, proving that even in the competitive world of social media, genuine moments like these are universally celebrated. But here’s the real kicker: Hailey’s acknowledgment wasn’t just a win for Jacquie—it sparked a broader conversation about the power of authenticity in the digital age. Do you think this kind of recognition from a celebrity can truly elevate an influencer’s career, or is it just a fleeting moment of fame?
The event itself was a star-studded affair, with Hailey in Australia to celebrate Rhode’s partnership with Mecca. Launched in the US in 2022, the brand boasts 10 skincare and makeup products, including fan favorites like the glazing milk and peptide lip tint. Fun fact: Just three years after its launch, Hailey sold Rhode to e.l.f Cosmetics for a staggering $1 billion. To mark its Australian debut, fans can snag an exclusive lip treatment and bubble bag—a treat for beauty enthusiasts Down Under. But here’s a thought: With such rapid success, is Rhode setting a new standard for celebrity-led beauty brands, or is it just another example of star power selling products?
After her Rhode commitments, Hailey joined a lineup of A-listers at the Vogue Forces of Fashion event in Sydney, sharing the stage with the likes of Sarah Snook, Rita Ora, and Margot Robbie. And this is where it gets even more intriguing: as Rhode continues to dominate the beauty industry, it raises the question—what’s next for Hailey Bieber’s empire? Will she focus on expanding her brand, or will she surprise us with something entirely new? What do you think? Is Hailey Bieber’s success a testament to her business acumen, or is it simply the result of her celebrity status? Let us know in the comments!
