Get ready to scream for ice cream! NBA star Deni Avdija is taking his high-energy persona from the court to your freezer with a new, guilt-free ice cream brand called "Turbo." But how did a basketball player's nickname end up as a frozen treat? Let's dive in!
This story begins with a love for sweets, a need for protein, and a self-proclaimed foodie. Avdija, a forward for the Portland Trail Blazers, combined these passions to create a unique ice cream designed to satisfy cravings without the usual guilt.
He's partnering with a team in Israel to develop the brand, investing in research and development to perfect the recipe. They're working with "ice cream chefs" to create a product that's both delicious and good for you. The initial flavors will include Mango, vanilla, and chocolate hazelnut, with plans to expand to include pistachio and strawberry.
But here's where it gets controversial... The name "Turbo" is a nod to Avdija's playing style. The nickname was given to him during his third NBA season by Kyle Kuzma, due to his relentless, fast-paced game, often compared to a runaway freight train. He averaged career-highs in scoring, assists, rebounds, and minutes. His fast-break scoring increased significantly, showcasing his ability to drive through and around opposing defenses. This unstoppable force on the court is what earned him the nickname "Turbo."
Fast forward three years, and "Turbo" isn't just a nickname; it's a brand. Avdija plans to launch the ice cream in Israel first, followed by a potential release in the United States, including Portland.
So, what do you think? Will you be on the lookout for "Turbo" ice cream? Do you think athletes make the best entrepreneurs? Share your thoughts in the comments!
- Published: Dec. 02, 2025, 12:16 p.m.
- By Joe Freeman | The Oregonian/OregonLive
